Registering a domain name is a relatively simple task. It is also one of the most important aspects of setting up a successful online business. You need to make sure you register a memorable and search engine friendly domain name name. A lot of the really good domain names have been taken but there are some diamonds in the rough still available if you know what you are doing.
I would suggest you stay away from all the trademarked company names. These companies have spend lots of time and money building their brand names and they will be very critical and watch you closely if you use their trademarked name in your URL. There have been some legislation lately going on about the use of trademarked names in URLs.
The key is to choose a domain name that is both memorable and easy to say. You want to be able to brand your URL in the mind of your target audience even if they only hear it on a 30 second radio commercial. You also need to know what types of keywords your prospective clients would be searching for when they try to find you.
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