Thursday, September 25, 2008

The Balance of Information

People like to know about the company they are going to be giving their business to. They like to know they can trust a place, that the company treats their employees fairly, that the company is run by people who are dedicated to their jobs and genuinely enjoy what they do.
You need to be sure you are focusing on both of these different pieces of information when you try to market it to people. But balancing the two can sometimes be a tricky situation. If you go on for too long about yourself and your company, people will get bored because it is not pertaining to them. If you fail to mention enough about yourself people may feel they do not really know your company, and so they will not trust you.

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