Direct Marketing

The disadvantages to direct marketing are that they are not always something you may think about when considering to market your product or goods. A negative side to direct market mailings is that people often consider it to be junk mail. As junk mail is often thrown away or disposed without even being read, your money might be wasted in your effort to gain business. Furthermore, your direct mail might be competing against dozens other companies who might be using the same kind of marketing technique that you did.
Direct marketing enables you to develop a distinct personality for your business. It can help enhance the image of your business, provide your clients and customers the much needed information about your company while persuading them to consider ordering from you.