The first thing that you need to do is to get to know your potential clients. Identify their needs, demands, problems, questions, and the things that they would like to learn about. These elements will help you easily figure out the kinds of products that these people really need. You may opt to spend quality time with them on relevant discussion boards, forums, and blogs. You can also maintain an ongoing dialogue with them through email exchanges.
Create series of products. If your research suggests that your products will sell like hotcakes online then, start developing your products. Fill your funnel with low-end (ex. Ebooks), middle-end (CD series), and high-end products (one-on-one coaching) to address the varying needs of your potential clients.
Offer discounts. You can boost your sales by up to a hundredfold if you can offer your potential clients with amazing discounts as this will make them feel that they are getting way more than their money's worth.
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